Post #4 Think about the Apple Effect

The people wait for the new Iphone Beijing

    
     This week on Wednesday March 7, Apple released its "Revolutionary new Ipad". It is hard to say from what time everytime Apple released its new productions like Iphone and Ipad, it becomes one of the most important news in the world. Furthermore, for the fans of Apple, it is more like their most expected day in the year. In American, there are many people stand out of the Apple store wait to buy the new product. In China, things turned to crazy, the crowd mixed with the real fans and the scalpers filled with the square in front of the store, even more the scalpers had conflict with the secrity of the store which led to Apple claimed stop selling Iphone4s for a while. The most ironical things that I read is about a coach take a group of people went to the Apple store Shanghai, they jumped out of the car with the united colour on their heads, people around all thought they are the tourists of a travel agency, however, they are a company hired scalpers who would wait for the new Iphone4s.
     These crazy phenomena have raised a heated discussion in China. Why people are so crazy for the Apple productions, how Apple made their productions so successful and so on?  I am also one of the people don't understand and really want to know. Now it seems that I have some ideas about this question. Befor the Ipad 3 released, I saw a bunch of news referred to the recations of people to Ipad 3. It is reported that half of the people in American will buy the new Ipad and the army announced to spend 800,000 dollars on Ipad 3 purchase. There so many supports to the new Ipad come from its own country people! Nevertheless, our country's people seemed more conservative on supporting our own brand products. We always think things come from the developed countries are better than us. We have our own brand clothes, automobiles, cellphones and computers, but they are in the weak position of competing the western brands. The most impressive thing I remember is when a domestic IT company release a advanced tablet recently, the news of it located in a discreet part of a famous portal website technology section while the Apple and Samsung these foreigh brands took up the majority part of it. Despite that tablet also has a high definition display and a speedy processor, there are few people notice that. A brand want to go over the world, it needs to popular in the domestic and get the support of native people. We really need to do something for our own brand right now.

Apple Ipad3 fearture:http://events.apple.com.edgesuite.net/123pibhargjknawdconwecown/event/index.html